SODA POP IDENTITY
The nostalgia of the 1940s soda fountain drugstore, the American drive-in, and refreshing soft-drinks was the inspiration for a contemporary food truck business venture in Austin, Texas.
The SODA POP branding system is bold, immediately recognizable, and provides a clear image of the company. The brand is well defined by the quintessential soda fountain pinstripes, straw, and color scheme. The peppermint red and white became the iconic brand colors that translate well across media and scale. This brand was created utilizing Alina Wheeler's identity fundamentals from her 2004 book, Designing Brand Identity.